MDS – Market Data Scanning

Gain in-depth knowledge of the market and consumer behavior

Entering a foreign market without up-to-date data is like diving into an unfamiliar body of water, risking hitting invisible obstacles or not finding sufficient depth. Market Data Scanning (MDS) It provides the company with a complete picture of the reference context, making available specialized reports and analyses on the specific product category.

Starting from customs codes (over 3,000 items recorded), the MDS scans information related to import/export volumes, growth trends, market pricing, distribution networks, as well as purchasing patterns and consumer touchpoints (online and offline). The result is a personalized report that helps companies understand both macro (customs data, technical regulations, industry standards) and micro (local tastes, purchasing habits, packaging preferences) aspects.

Advantages of MDS

• Risk Reduction: Thanks to precise knowledge, positioning errors are avoided and the correct price level is identified.
• Be aware of cultural differences: understand the needs of local consumers to adapt products, messages and sales channels.
• Marketing Support: provide useful insights for defining targeted promotional campaigns and developing dedicated content.
• Constant update: ability to receive periodic report revisions, so you can monitor rapid market changes.

With the MDS, the decision-making process becomes more robust and transparent, transforming intuition into a strategy calibrated on real data. This ensures that every step towards internationalization is based on reliable information, minimizing wasted resources and maximizing growth potential.