MOS – Market Opportunity Scouting

Find the most promising markets that match your potential

Choosing the right markets to target is often the deciding factor between successful exports and commercial failure. Relying solely on intuition or imitating competitors' strategies can lead to disappointing results.

Because of this, Market Opportunity Scouting (MOS) offers an analytical methodology that allows you to precisely identify the countries most suitable for receiving your product or service.

We use a database of 152 countries, evaluating parameters of opportunity, reliability and accessibility.

Each indicator is weighted based on the company's strategic priorities (e.g., political stability, tariff levels, presence of non-tariff barriers, per capita income, consumption trends). The final result is a clear ranking, which identifies three top markets on which to focus resources most effectively.

How MOS works

1. Data collection: We analyze international statistical sources (e.g., World Bank, UN Comtrade, ITC, etc.) and proprietary databases.
2. Indicator definition: established in agreement with the company (e.g., GDP per capita, growth trend, political stability, country rating).
3. Comparative analysis: using a calculation model that assigns weights to each indicator, generating a final ranking.
4. Focus on three priority markets: evaluation of logistics, cost, and distribution channel aspects for each “finalist” market.
5. Recommendations: Definition of strategic and operational guidelines, such as identifying customer segments and potential partners.

Thanks to the MOS, the company can abandon the "guess what" or "industry trend" mentality and adopt a systematic, data-driven approach, maximizing the chances of success in the early stages of entering foreign markets.