Going Global: Stand out with customized strategies to emerge in international markets

If you are an owner or a top figure in a manufacturing or commercial company and think about a business strategy with an international horizon you can't miss reading this text.

You will find a series of useful examples on how seize the opportunities offered by foreign markets Building a solid, future-proof business with a practical, exclusive, and personalized method based on direct experience gained in the field by the author himself over many years of work in a variety of countries.

In this volume you will discover:

• the analysis of all the false myths that damage companies , especially those who want to operate abroad, and how to consciously overcome them
• how to define your target and the importance of differentiation to establish oneself in different markets
• five success stories Highlights from the author's career, including his collaboration with retail giant Wal*Mart and the development of the G Zero pan handle patent; a series of helpful insights into strategies applicable in different contexts
• the author's story , a career that has advanced in step with the dramatic paradigm shifts experienced by the global market between the analog and digital eras; a reminder not to underestimate the importance of interpersonal relationships and empathic skills for the success of business negotiations.
• the main points of the author's method , which can certainly be useful in developing an export plan for your company
• the reasons why “in a standardized world” you have to look for customization

The author: Daniele Fuligno is a 360-degree marketing consultant who, throughout his career, has always supported entrepreneurs in maximizing the potential of their companies. Fuligno is a red hat among a sea of black hats: his skills and unconventional approach have led him to work in around a hundred different countries around the world.

His professional career has led him to specialize in consumer goods for the table, kitchen, home, and personal care, also exploring industrial products in the fields of plastics, chemistry, and mechanics. A consultant for businesses of all sizes, his expertise in marketing, project management, advertising, public relations, corporate strategy, and industrial design is noteworthy. He received the international Red Dot Design Award for an innovative product of his own invention, the subject of a utility patent.

In 2022, he was one of the first eight professionals in Italy to obtain the EXIM Senior Manager Certification, according to the criteria established by the new UNI 11823:2021 standard, which establishes requirements and skills relating to the activity of an expert manager of import, export, and internationalization processes.

In the same year, he obtained the qualification of Analogist at UPDA, the Popular University of Analogical DisciplinesⓇ led by Stefano Benemeglio, a course of study that has enriched him with further insights into the emotional and relational dynamics of human beings. This book represents his debut as an author.